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Tracking · Track
Know where your customers come from. And which marketing is worth paying for.
We show you where your enquiries come from: Google search, your Maps listing, emails, social posts or ads. Each month you get a short report in plain English, so you can put more into what works and stop paying for what doesn't.
What's included
Everything you need to see what's working.
- Forms, bookings and call taps traced to their source
- Tagged links for your emails, social posts and leaflets
- Google Analytics and Tag Manager set up properly
- A cookie banner that follows UK rules
- A monthly report in plain English
Who it's for
Businesses spending on marketing without knowing what works.
Ads, social posts, a Google listing: each costs time or money. Tracking shows which of them actually leads to a call, a form or a booking, so you know where the next pound should go.
Happy with your website? We add tracking to the one you have. No rebuild needed.
Several locations, a sales team or analytics already in place? We'll quote to fit.
How it works
It starts with what counts as a customer.
- 1
Free call or audit
We look at your website and how customers find you today.
- 2
Agree what counts
A call, a form, a booking or a sale: we agree what a new customer looks like for you.
- 3
Set up and test
We add the tracking and cookie banner, then test every form, booking and call button.
- 4
Monthly report
What came in, where from, and what we'd change next.
Example
What a monthly report looks like.
One report, every month. How many people got in touch, where they found you, how well each source turns visitors into enquiries, and what each enquiry from ads cost. Then a few clear suggestions.
No dashboards to log into and no jargon. If something changes, we'll tell you why.
Monthly reportExample figures · not a real client
- Visitors
- 2,400
- Last month 2,150
- ▲ 12%
- Enquiries
- 78
- Last month 65
- ▲ 20%
- Conversion rate
- 3.3%
- Last month 3.0%
- ▲ 10%
- Cost per enquiry from ads
- £20.00
- Last month £25.00
- ▼ 20%
By source, this month
| Where they came from | Visitors | Calls | Forms | Bookings | Enquiries | Conv. rate | vs last month |
|---|---|---|---|---|---|---|---|
| Google Ads | 650 | 12 | 9 | 13 | 34 | 5.2% | ▲ 26% |
| Meta ads | 460 | 0 | 2 | 4 | 6 | 1.3% | ▲ 20% |
| Google Maps | 240 | 9 | 1 | 3 | 13 | 5.4% | ▲ 18% |
| Google search (free) | 520 | 3 | 5 | 6 | 14 | 2.7% | ▲ 17% |
| Email newsletter | 90 | 0 | 1 | 3 | 4 | 4.4% | ▲ 33% |
| Social posts | 140 | 0 | 1 | 1 | 2 | 1.4% | ▼ 33% |
| Direct and other | 300 | 2 | 2 | 1 | 5 | 1.7% | ▲ 25% |
| Total | 2,400 | 26 | 21 | 31 | 78 | 3.3% | ▲ 20% |
What we'd change
- Google Maps turns the most visitors into enquiries (5.4%). Add new photos and a weekly update to your Google listing.
- Social posts bring visitors but few enquiries. Put your booking link in every post.
- Phone calls make up a third of enquiries. Show the number at the top of every page on phones.
Example figures, not from a real client. Real clients' reports are only shown with their permission.
Questions
Things people ask about tracking.
Can you track the website I already have?
Yes, on most websites, including WordPress, Squarespace, Wix, Shopify and Webflow. We add it to your current site without rebuilding it, and check yours on the free call.
My website from you already counts enquiries. What does Tracking add?
Where each enquiry came from, tagged links for your emails and posts, a monthly report in plain English, and regular checks that it all still works. Call tracking is available as an extra.
Will it catch every enquiry?
Most, not all. Visitors who say no to cookies aren’t tracked, and calls straight from your Google Maps listing are counted by Google as a total. The report shows the pattern clearly enough to decide where to spend.
Can you track my emails and social posts?
Yes. We give your newsletter, social bios and leaflets their own tagged links, so visits from each one show up in the report by name.
Can you track phone calls?
Yes, as an extra. Each source shows its own phone number, and every number rings your usual phone, so we know which call came from where. The cost depends on how many numbers and calls you need, so we’ll quote before we start.
What's in the monthly report?
How many calls, forms and bookings came in, where each one came from, what each enquiry cost, and one thing we’d change next month.
Why do I need a cookie banner?
UK law says visitors have to agree before analytics cookies are used. The banner asks them, and tracking only runs for people who say yes.
Is there a minimum contract?
Three months, so there’s enough data for the reports to show a pattern. After that it’s month to month. Or take six months for £500.
Add more when you're ready
Tracking on its own is fine. These work alongside it.
Websites · Site
A website that turns visitors into customers.
Built around what you want visitors to do, with a look and feel they trust.From £750 for a 5-page website, basic tracking includedAds · GrowAds that bring in customers.
Ads on Google, Facebook or Instagram, aimed at the calls and bookings they bring in, not just clicks.From £250 to set up, then a monthly fee to fit your accountCombine two or more and save. See the full system
Find out where your customers come from. We'll start with what you track today.
No obligation. We'll check what your website counts now, and what it's missing.